A glossary that helps with understanding better marketing-related notions
AdSense
noun
AdSense is an advertising program run and managed by Google that allows publishers to place ads on their websites.
Once Google approves your AdSense account, you can access the dashboard and find the ad codes that you can place on your site. Once the ads are live, you will get paid a certain amount every time a user clicks on any of the ads.
Example: There are several benefits to using Google AdSense. First, it is a great way to monetize your website or blog. It can help you to make regular passive income. All you need is good amount of quality traffic.
fr: AdSense
B2C
noun
Business to consumer, a business that sells products or provides services to the end-user consumers.
Example: Choosing the most relevant e-communication tools is important for companies to cut down the latency and overhead in B2C (business to consumer) interaction and find the right consumer at the right time in an appropriate and efficient way.
fr: B2C
Blog
noun
a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer
Example: Fundamentally, a food BLOG is a more democratic form of media from the point of view of production as it is accessible to anyone with internet access and a certain level of IT skills.
fr: blog
Browser
noun
A browser is an application program that provides a way to look at and interact with all the information on the World Wide Web. This includes Web pages, videos and images.
Example: Each user account has its own set of cookies. However if there are multiple users working on the same user account, the web BROWSER cannot differentiate them.
fr: Navigateur
Buyer Persona
noun
Buyer persona refers to a semi-fictional character or characters used by marketers to represent different buyer types and scenarios. These characters are created from market research and real data used by existing customers and leads. Personas used to represent real type consumers and customers that might visit the site, purchase a product, use the product, etc., in a similar manner. Marketers can combine personas with market segmentation. Qualitative personas are constructed to represent specific segments. Negative buyer personas can also be created and used to describe consumers and customers that marketers would like to avoid.
Example: Brands can create and share their buyer personas with the team in a variety of different ways. It might be a list of bullet points; it could be a robust, multi-paragraph story. It might include a stock photo or illustration.
fr: Buyer Persona
Cookie
noun
A small file that is sent by a website to your computer and that contains information about how you use the site, so that this information is available the next time you use the site.
Example: It is worth knowing that most browsers allow the user to either enable or disable the COOKIEs however we must remember that some services are not usable without COOKIEs.
fr: Cookie
Digital Marketing
noun
The promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Example: Digital marketing is any form of marketing that exists online. It’s how you’ll find the modern audience…and your potential customers.
fr: Marketing digital
Ecommerce
noun
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Example: Data flow from a home user's browser to a website during a typical ECOMMERCE transaction.
fr: Commerce électronique
Hashtag
noun
A hashtag is a metadata tag that is prefaced by the hash (or pound) sign, #. Hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme.
Example: Originally designed for categorizing posts, the hashtag can now be a tool for a supplementary coy or witty comment (e.g., #awkward). The word tag can mean "a word or phrase used for description or identification.
fr: Hashtag
Lead
noun
Lead refers to a potential customer in the sales funnel. The consumer is considered a lead because he or she has shown interest in the business or brand. Through the consumer’s interest/communication in the product or service, the intent to purchase is present. Communication includes a call, online form fill, or email.
Example: From generating to converting, you’re probably well aware that leads are an important part of marketing and the overall customer life cycle.
